I AM THE BLACK FARMER
I am Wilfred Emmanuel-Jones. Born in Jamaica and brought up in inner-city Birmingham, UK, I fulfilled my childhood dream to own a small piece of the British countryside, my farm in Devon. Inspired by this and my love and support of British farming, I launched The Black Farmer brand.
But I didn’t stop there. I wanted to be sure that The Black Farmer brand not only celebrates British farming by using only higher welfare British meat; but also supports the increasingly large community of people who have Coeliac disease, or a wheat and gluten intolerance. All my products are Gluten Free so that all the family can enjoy them together.
Flavours without Frontiers – the promise offered by my products also sums up my personality. I will not be confined by race, convention or tradition. I am British. I love Morris dancers, but I love Flamenco dancing too. I love British eccentricity. I celebrate great British traditions.
I have strong opinions on issues such as rural affairs, justice for small producers and giving young people more opportunity. My rural scholarship scheme gave young people from inner city communities the opportunity to experience what it is really like to live and work in the rural community.
Giving opportunity to others is a key focus in my life. Throughout my own life and career I have had a helping hand from others. My route to The Black Farmer has been interesting and exciting – an unsuccessful spell in the Army, a chef, a producer/director for the BBC where I brought many of the top celebrity chefs to the small screen for the first time including Gordon Ramsay, Antony Worrall-Thompson, Brian Turner and James Martin. I founded a food and drink marketing company in London. And then, when I reached 40 I eventually fulfilled my childhood dream to own a small farm. It was here that I was inspired to launch The Black Farmer brand.