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CHRISTMAS
GOURMET GLIMPSE

As we gear up for the festive season at The Black Farmer, we invite you to indulge in our great British traditions.
From our renowned turkeys to handpicked hampers, let's make this Christmas one to remember, together!

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Welcome!

I am Wilfred Emmanuel-Jones MBE
AKA The Black Farmer.

A child of the Windrush generation, I arrived in the UK from Jamaica as a young boy. My father’s inner-city Birmingham allotment was my sanctuary and inspired me to follow my dream to one day buy a small farm on the Devon-Cornwall border.

I’m an ardent advocate for British farming and I’m committed to introducing diversity into the food and farming industries.

The Black Farmer Experience is a journey of discovery.
Join me in rejoicing in all the wonderful things that make a life less ordinary!

Welcome!

I am Wilfred Emmanuel-Jones MBE
AKA The Black Farmer.

As a child of the Windrush generation, I arrived in the UK from Jamaica as a young boy. My fondness for my father’s inner-city Birmingham allotment was kindled, and it was further inspired by my small farm on the Devon-Cornwall border. I am an ardent advocate for British farming and am committed to introducing diversity into the food and farming industries.

The Black Farmer Experience provides a journey of discovery into the myriad elements that contribute to the uniqueness of my life.

SPECIAL OFFERS

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CHRISTMAS

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FOOD

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GLUTEN FREE

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CARIBBEAN

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HAMPERS & GIFTS

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THE KITCHEN

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DRINKS

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WELL BEING

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CLOTHING

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NEW IN

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HOW IT WORKS

Select your delivery date at checkout. Get FREE delivery on all orders over £50.

Your order will arrive safely with our chosen delivery partner with standard tracked service.

Our special food boxes are insulated and kept cool with ice to ensure freshness.

Select your delivery date at checkout. Get FREE delivery on all orders over £50.

Your order will arrive safely with our chosen delivery partner with standard tracked service.

Our special food boxes are insulated and kept cool with ice to ensure freshness.

BECOMING THE BLACK FARMER

When I finally realised my dream of owning a farm in Devon, my neighbours quickly coined the name ‘The Black Farmer.’

This led to me launching my own brand offering quality British products with unexpected twists across food, drink and lifestyle. Read my full story here.

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THE FARM

As the eldest of nine, it was my job to help dad on the allotment, where he grew vegetables to supplement food for the family. It was here, away from our crowded two-up, two-down terraced house, I made a promise to myself as an 11-year-old boy that one day I would have my very own farm.

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WINDRUSH STORY

As a member of the Windrush Generation, I’m proud to share my story with you.
Let’s celebrate the 75th anniversary of this historic event by honouring the courage and determination of those who journeyed from the Caribbean to start anew in the UK.
My story is just one of many, but I hope it serves as an inspiration to future generations.

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I AM THE BEAT

I am Wilfred Emmanuel-Jones, I am the beat...

Warning! This video contains flashing images.