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CELEBRATE BLACK
HISTORY MONTH

Dive into our Caribbean roots with me. Taste the legacy and enjoy up to 60% off.

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QUALITY MEATS,
TASTY SAVINGS!

Indulge in the finest sausages and bacon. Enjoy 20% off because quality shouldn't break the bank. Savour the difference, love the value.

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GRAND OPENING

Get Ready! A unique Farmshop experience is
just months away. Step into our
grand debut with a chance at a £50 voucher

MY LONDON FARMSHOP OPENS SOON

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Welcome!

I am Wilfred Emmanuel-Jones MBE
AKA The Black Farmer.

A child of the Windrush I came to the UK from Jamaica as a young boy.
My love of my father’s inner-city Birmingham allotment and inspired by my small farm on the Devon Cornwall border.
I am a passionate supporter of British farming and bringing diversity to the food and farming industries.

The Black Farmer Experience offers a voyage of discovery of many of the things that go into making my life less ordinary.

Welcome!

I am Wilfred Emmanuel-Jones MBE
AKA The Black Farmer.

A child of the Windrush I came to the UK from Jamaica as a young boy.
My love of my father’s inner-city Birmingham allotment and inspired by my small farm on the Devon Cornwall border.
I am a passionate supporter of British farming and bringing diversity to the food and farming industries.

The Black Farmer Experience offers a voyage of discovery of many of the things that go into making my life less ordinary.

SPECIAL OFFERS

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FOOD

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DRINKS

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GLUTEN FREE

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CARIBBEAN

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HAMPERS & GIFTS

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THE KITCHEN

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CLOTHING

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WELL BEING

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HOW IT WORKS

Select your delivery date at checkout. Get FREE delivery on all orders over £50.

Your order will arrive safely with our chosen delivery partner with standard tracked service.

Our special food boxes are insulated and kept cool with ice to ensure freshness.

Select your delivery date at checkout. Get FREE delivery on all orders over £50.

Your order will arrive safely with our chosen delivery partner with standard tracked service.

Our special food boxes are insulated and kept cool with ice to ensure freshness.

BECOMING THE BLACK FARMER

When I finally realised my dream of owning a farm in Devon, my neighbours quickly coined the name ‘The Black Farmer.’

This led to me launching my own brand offering quality British products with unexpected twists across food, drink and lifestyle. Read my full story here.

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THE FARM

As the eldest of nine, it was my job to help dad on the allotment, where he grew vegetables to supplement food for the family. It was here, away from our crowded two-up, two-down terraced house, I made a promise to myself as an 11-year-old boy that one day I would have my very own farm.

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WINDRUSH STORY

As a member of the Windrush Generation, I’m proud to share my story with you.
Let’s celebrate the 75th anniversary of this historic event by honouring the courage and determination of those who journeyed from the Caribbean to start anew in the UK.
My story is just one of many, but I hope it serves as an inspiration to future generations.

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