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Welcome!

I am Wilfred Emmanuel-Jones MBE, best known as The Black Farmer.

I came to the UK from Jamaica as a small boy, a child of the Windrush Generation. Growing up as a dyslexic in a family of 11 in a two-up, two-down in inner-city Birmingham, I found solace growing fruit and vegetables on my father’s allotment. There began my life’s dream to have a farm of my own.

My chances were slim. I could barely read or write and had a bit of an attitude. Leaving school with no qualifications and little hope of finding meaningful employment, things looked bleak. But then my life was turned around – simply because I was given a break.

Fast forward to when, at the age of 40, I managed to buy a small farm on the Devon/Cornwall border. From there, The Black Farmer brand was born and my mission began: to break down barriers and help bring about the conditions for people to fulfill their potential, regardless of ethnicity or background.

Now, by bringing the rural farm shop experience to urban areas, my aim is to bridge a divide. To give opportunities to local and artisan producers and to create a space where the entire community can meet, enjoy and be inspired. I can’t wait to see you there!

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BRIXTON FARM SHOP

25-27 Market Row, London SW9 8LD

MONDAY 9AM – 6PM | TUESDAY – SUNDAY 8AM – 8PM

What’s here? Fresh fruit & veg, meat & fish; chilled & frozen ready-meals; wines, beers & spirits; speciality deli (from cheeses & shrimps to Gü puds & yogurts); groceries (from fiery marinades to Brixton Blend coffee). And a whole load of interesting gifts (from leather aprons to stunning lanterns).

Plus food-on-the-go or to eat in.

Soak up the calming atmosphere as you shop. Take a cuppa & cake or something more substantial upstairs. And experience the peace of the countryside!

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Welcome!

I am Wilfred Emmanuel-Jones MBE, best known as The Black Farmer.

A child of the Windrush generation I arrived in the UK from Jamaica as a small boy with big dreams.  Inspired by working on my father’s Birmingham allotment, my young dream of owning a piece of land was born.   After many years of hard work I bought a small farm on the Devon Cornwall border and launched The Black Farmer brand.  A huge achievement that I am proud of and thankful for all the support I have had.

As with all dreams, they grow!  I want to share with urban communities across the UK the rural farmshop experience.  And so The Black Farmer flagship Farmshop in Brixton was born.  I am proud that we are able to showcase so many local and artisan producers and delighted that this has become a space that the community can share and enjoy.

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BRIXTON FARMSHOP

LOCATION:
25-27 Market Row, London SW9 8LD

OPENING HOURS:
MONDAY 9AM – 6PM

TUESDAY – SUNDAY 9AM – 8PM 

Discover a haven of flavours and fascination at our space – where every bite is a gourmet delight, every event a memorable adventure and every moment a cultural journey. Join us for a unparalleled experience of culinary artistry, exciting gatherings and experiences.

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HOW IT WORKS

Select your delivery date at checkout. Get FREE delivery on all orders over £50.

Your order will arrive safely with our chosen delivery partner with standard tracked service.

Our special food boxes are insulated and kept cool with ice to ensure freshness.

Select your delivery date at checkout. Get FREE delivery on all orders over £50.

Your order will arrive safely with our chosen delivery partner with standard tracked service.

Our special food boxes are insulated and kept cool with ice to ensure freshness.

BECOMING THE BLACK FARMER

When I finally realised my dream of owning a farm in Devon, my neighbours quickly coined a name for me:  “The Black Farmer”.

This led to me launching my own brand, offering quality British products with unexpected twists across food, drink and lifestyle. Read my full story here.

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THE FARM

The black farmer Farm

As the eldest of nine, it was my job to help Dad on the allotment, where he grew vegetables to supplement food for the family. It was here, away from our crowded two-up, two-down terraced house, that I made a promise to myself as an 11-year-old boy that, one day, I would have my very own farm.

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WINDRUSH STORY

As a member of the Windrush Generation, I’m proud to share my story with you.
Let’s celebrate this historic event by honouring the courage and determination of those who journeyed from the Caribbean to start anew in the UK.
My story is just one of many, but I hope it serves as an inspiration to future generations.

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