The Black Farmer’s first-ever TV ad has hit the screens and taken Britain by storm!  If you would like to see my 2min extravaganza again (or if you missed it first time round) you can see it above.

Filmed and directed by Tony Kaye, my all time directing hero and Hollywood legend, he created this ground breaking piece of advertising which has been a game changer in how food is advertised on TV in the future. 

Entitled #thisismysoul the ad gives a window onto just some of the things that make me tick, made into poetry in a collaboration between me and Martin Galton – poet and creative.  #iamthebeat

All the filming took place here on my farm in Devon – and everybody who features in it is from the Westcountry.  It was a pleasure to have the Dartmoor Border Morris side and Amanda Frescura my delightful Flamenco dance partner here for the occasion!